Hasbro, the parent company of Wizards of the Coast, released their financial results today. While the earnings were less-than-expected for the most part, one area that shone was the over $90 million the company brought in thanks to its licensing deal with Larian for Baldur’s Gate 3.
Overall, Hasbro saw a 15% decline in revenue due to a 19% drop in its consumer products segment and a 31% decline in its entertainment segment. But to prove that digital gaming and Dungeons & Dragons has never been more popular, the Wizards of the Coast and digital gaming segments were up 10%, driven mainly by the digital gaming revenue behind Baldur’s Gate 3 from Larian Studios and Monopoly Go! from Scopely.
And talking about the monumental hit that is Baldur’s Gate 3, the game’s concurrent player count over the past 30 days is nearly at 131,000, and it remains in the top 10 most-played games on Steam, a giant accomplishment for a game that’s already over six months old.
Hasbro is also expecting to continue to rake in the financial benefits of Baldur’s Gate 3 and other D&D-based games for the foreseeable future:
“Baldur’s Gate 3 from our partners of Larian continues to win awards around the world and is one of the highest rated videogames of all time. We expect a long tail into 2024 and beyond for this mega hit.
Videogames will clearly be a huge leg up on the D&D business. Baldur’s Gate 3 is just the first of several new videogames that will be coming out over the next five to 10 years that I think will continue to power that franchise.”
What are your thoughts on Baldur’s Gate being such a hit for Hasbro? Let us know in the comments.