Love it or hate it, there is no denying the cultural and social impact that Fortnite has had on the world. Since its inception, the game has worked to collaborate with and tie in with as many other games, brands and media as physically possible.
One such company is none other than Nike. While Nike and Fortnite have enjoyed a successful collaboration in the past, another collaboration between the two juggernauts is currently being rolled out.
Fortnite has just gone live with a new in-game event called Airphoria and has partnered with Nike to help bring it all together. During the Airphoria event, players can expect token airdrops and cosmetic rewards.
Players who participate in the event can visit the special Creative Island where the event takes place, which was made in UEFN.
All Fortnite players who visit the virtual Air-Max-themed island for 10 minutes or more until the 27th of June will receive the Air Max 1 ’86 Back Bling digital sneaker. Additionally, players who link their Epic Games and Nike accounts while Airphoria is available will be able to claim an achievement on .SWOOSH. Achievements cannot be traded or sold and do not have a monetary value.
“Epic’s partnership with Nike and the launch of ‘Airphoria’ is one of many future collaborations enabling players to opt-in to connecting their online presence across ecosystems. This is all part of a larger effort to bring Nike’s Air Max brand into the world of Fortnite with cosmetics, Fortnite islands, and account linking between Nike and Epic, introducing Nike .SWOOSH achievement badges for players who link accounts. The connection between Fortnite and Nike doesn’t integrate any NFTs or digital item trading marketplaces into the Fortnite world or its economy.” – a spokesperson for Epic Games
On 6.20 the ultimate Sneakerhunt begins. 🏙️🌬️ pic.twitter.com/QgMyA1uXRT
— Nike (@Nike) June 16, 2023
Nike has also collaborated with Fortnite on several other digital items, including the Airie and Maxxed Out Max outfits, which can be purchased through the Fortnite Item Shop. The Airphoria event is set to start today to coincide with the release of Fortnite update v25.10.