Retail giant Game enters the metaverse by dipping its toes into Roblox as part of its Black Friday Campaign. From the 21st of November, Game is giving players the chance to win their share of more than R70,000 in vouchers prior to the two big sale days of the year, Black Friday and Cyber Monday.
The Black Friday Game game mixes South African culture and the fantastical in a challenge to race around a downtown city neighbourhood. Players will use potholes as portals, party at rooftop DJ gigs and dodge goo from exploding pigeons as they compete to get to the top of the leaderboard.
Players are tasked with finding 8 comet fragments around the city block, the quickest to do so will win real-world vouchers!
The one-week competition will see three winners each day, the top player earning R5,000, the second-placed finisher receiving R3,000 and the third-placed finisher winning R2,000. Although the competition concludes on the 28th of November, the game will still be available on Roblox for anyone to enjoy.
“We are so excited about this launch, as we open up our brand to a new audience,” explains Katherine Madley, Game’s Vice President of Marketing. “We have seen the incredible growth of the gaming sector globally and heard the call from consumers for brands to be more innovative in their approach.
Madley adds that the brand plans to continue growing its metaverse-based offering and encourages consumers to keep an eye out for updates on this. “Rather than a once-off project, we see this platform as an ongoing, integral part of our brand going forward. We are working to ensure we push this kind of innovation forward in our business, and plan to grow this offering.”
The game is open to all ages, however, players will need to be at least 13 years of age to be eligible winners for the vouchers, and vouchers can be redeemed on any product that Game stocks. “We have an incredible Black Friday lined up for our shoppers, with deals, unlike anything we have offered in the last five years. What’s more, this year we are offering our largest ever Black Friday range online,” concludes Madley.