Streaming superstar Tyler “Ninja” Blevins has broken up with long-time partner Twitch, he confirmed on Twitter last night, and is now in an exclusive relationship with Mixer.
The next chapter,https://t.co/lvn9KBjEYq pic.twitter.com/tljVgyM3bG
— Ninja (@Ninja) August 1, 2019
Launched as Beam in 2016, and subsequently rebranded Mixer in 2017, Microsoft’s streaming platform has lagged behind its competitors, with approximately 70,000 streamers versus Twitch’s 1.5 million – although according to StreamLabs, Mixer has generated an “explosive” view time increase of about 375% since its debut. And with almost 15 million subscribers, a lot of whom will probably now also tune in to his Mixer channel, Ninja is a significant, and – perhaps more importantly – influential acquisition. At publish time, his new Mixer channel has 245,405 subscribers, making Ninja one of the platform’s top ten streamers. Not a bad start.