Click here to order the latest issue of NAG Magazine

Marvel dials its meta marketing up to 11 with the official Captain Marvel website

The Captain Marvel movie is embracing its period setting with some Deadpool-esque meta marketing. Visit the official Captain Marvel website and revel in some 90s internet culture that made me snort laugh. Alternatively, use it as a teaching aid, for the children, so that this dark time in internet aesthetic may never be repeated.

It’s no secret that Captain Marvel is set in the 1990s; beepers can only come from one time period and, also, Marvel said so. The film exists as a flashback episode to explain Captain Marvel conveniently flying to the rescue in Avengers: Endgame. I assume that’s what she’ll be doing. I hope they also explain where she’s been all this time and why nobody has mentioned her, like ever. I assume vision quest or time vortex.

Marvel have really gone all out on the website, though. It’s a pixelacious, gif-strewn, comic sans wonderland complete with animated WordArt . There’s even a pop-up old lady to punch. You need it in your life. It also actually works; hosting a bunch of information, the trailer, and links to buy tickets if you live in the US and can use that functionality.

Give it a visit and prepare to feel old or confused. Your experience is directly related to your decade of birth. Isn’t time fun?

Captain Marvel comes out 8 March 2019.