With AI rapidly taking over the world, the one place we didn’t expect to see or taste it was in our favourite soft drink, yet here we are.
The Coca-Cola Company has revealed a new flavoured drink that’s being released as part of the company’s Coca-Cola Creations line, but what sets this creation apart from the others is that this flavour was created entirely by artificial intelligence.
Dubbed Coca-Cola Y3000 Zero Sugar, the drink was created AI, and Coca‑Cola is inviting fans to imagine what the future tastes and feels like with a limited-edition drink and a new AI-powered experience.
“Coca‑Cola Y3000 Zero Sugar was created by artificial intelligence by understanding how fans envision the future through emotions, aspirations, colours, flavours and more. Fans’ perspectives from around the world, combined with insights gathered from artificial intelligence, helped inspire Coca‑Cola to create the unique taste of Y3000.”
The packaging for this new drink showcases a light-toned colour palette featuring violet, magenta and cyan against a silver base to give the drink a futuristic feel.
Coca‑Cola Company said in a statement:
“We hope that Coca‑Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like—and what kind of experiences would a Coke from the future unlock? The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and A.I. together for an uplifting expression of what Coca‑Cola believes tomorrow will bring.”
Fans who get their hands on this drink will be able to scan a unique QR code on the packaging that will take them to the Coca‑Cola Creations Hub, where they can filter photos through the custom Y3000 AI Cam to envision what their current reality could look like in the future.
What do you think about AI coming up with a drink flavour? Will it be any good? Let us know in the comments.