Gillette, one of the world’s most popular grooming brands, has partnered with one of the biggest gaming juggernauts, Razer, to collaborate through an initiative they call Feel Sharp, Play Sharp.
Gillette has released a limited-edition Razer-branded shaving kit as a first step in this collaboration. The set has a handle, blades and a magnetic stand, boasting Razer’s signature design.
The GilletteLabs Razer Limited Edition was designed to be more than just a novelty item, focusing on giving gamers the best and closest shave they can achieve. The razor comes with built-in exfoliating technology that removes dirt and unwanted debris.
The Feel Sharp, Play Sharp platform allows gamers to connect through the grooming lifestyle. The Global Brand Franchise Leader for Gillette has this to say about the collaboration:
“We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture. Gamers worldwide will enjoy our latest collaboration – the perfect combination of form, function, and design.
After Razer Razer was introduced on April Fool’s Day, we’ve been inundated with requests to design one. We’re excited to give our fans what they asked for.
It is much more than a logo on a razor. Gillette and Razer meet at the intersection of design, innovation, and cutting-edge technology to unveil the limited-edition product.
Both brands collaborated on design elements in a variety of ways to leverage each other’s strengths to create a unique and compelling product – bringing together and integrating the visual and brand identities from both partners – to develop the GilletteLabs Razer Limited Edition product.
This collaboration between two powerhouses has resulted in a co-created design, featuring the best of Razer and Gillette, with a focus on quality and performance.”
The Gillette and Razer limited edition razor is slowly being rolled out worldwide. It can currently be grabbed by visiting Gillette’s website.
It’s worth noting that this isn’t the first time Gillette has attempted to market a gaming-related razor set. In 2009, Gillette created the Gillette Fusion Gamer and Power Fusion Gamer, essentially a regular razor with the word gamer printed on the packaging.
It never made the splash that they had hoped, so maybe things will go better now that they’ve collaborated with an actual gaming company.
But now we want to know whether you will replace your day-to-day razor with the GilletteLabs Razer Limited Edition. Let us know in the comments.