In its latest Creations Series, Coke has decided to team up with Riot Games’ glorious MOBA LoL to create a new limited edition flavour they’re calling ‘+XP Flavour’, and while the bottle doesn’t really excite me, I think I might need one of those shiny cans for my shelf.
The partnership not only brings with it a new Coke experience; there are also in-game missions that players can do to acquire new emotes to taunt their enemies into falling prey to your skill.
The Quests will be:
- Get 7 assists in a single game to earn the Ultimate Teamplay emote
- Earn 12,000 gold in a single game to earn the Ultimate Gains emote
- Win a game in under 20 minutes to earn the Ultimate Tempo emote
You will need to complete the first one to unlock the second, and the second to unlock the third. The missions are live right now and they’ll be running until the 18th of July, so there’s still quite a bit of time for us to grab those emotes.
The cans and bottles will also have a scannable QR code on them that will take you to the Coke website featuring the Ultimate Emote Generator, which is an Instagram filter that will paint you as a League of Legends emote.
As for what +XP Flavour actually is, well Oana Vlad, Senior Director of Global Strategy, says “We’re never really going to answer that question in a ‘straightforward’ way”, “They’re mystery flavours. The flavour profile is always, we say, 85 to 90% Coke. And then that 10 to 15% twist of something unexpected.”. I’m going to place my bets and say that last 10-15% is just salt.
Your next mission: #TasteTheXP with the latest collab from #CocaColaCreations x @leagueoflegends. pic.twitter.com/XYM1GdrqNn
— Coca-Cola (@CocaCola) June 7, 2023
The new flavour has been slated for release in Africa, so I’ll be keeping my eyes on those fridges.