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HP introduces new Omen Presents initiative for “innovative PC gaming experiences”

The tech corp has launched a studio support project “focused on collaborating with game developers”, starting with DigixArt’s procedurally-generated dystopian road trip game, Road 96.

Omen Presents is an HP initiative focused on collaborating with game developers to create innovative PC gaming experiences. This initiative gives game developers the tools and resources to bring their games to the masses including collaborative activations such as beta access, giveaways, and additional content created throughout their game’s lifecycle.

Inspired by the movies of the Coen Brothers, Quentin Tarantino, and Bong Joon-Ho, Road 96 is an “ever-evolving story-driven adventure” about personal and presumably also metaphorical liberation from tyranny. Provocative.

Moments of action, exploration, contemplative melancholy, human encounters and wacky situations. Set against a backdrop of authoritarian rule and oppression.

It’s out on Steam in 2021.

At the same time, HP has also announced the Omen Gaming Hub, a next-gen upgrade of the Omen Command Center custom config system included with some of the company’s hardware, with new features including:

  • OMEN Light Studio (BETA): The one-stop-shop for all OMEN RGB lighting supported devices to synchronize. Create different lighting effects across all lighting devices, opening possibilities for personalized, sophisticated, and interactive lighting schemes.
  • Undervolting: Enables gamers to reduce CPU power consumption and heat. This features a unique algorithm called Intelligent Mode, which when clicked will cool down the machine while still generating high performance.
  • OMEN Gallery: Find a gorgeous wallpaper selection featuring our Z ambassador collection in an all new Gallery feature. Your favorite wallpaper can be liked, downloaded, or set as a background.
  • Homepage 2.0: The evolving homepage has a redesigned UI layout so that it’s easier to find “My Gear” in the center and showcases a “My Services” banner so gamers can easily understand the details of the feature. Gamers can also install and launch the application directly.
  • My Games 3.0: Builds upon its foundation with the addition of search, filtering, and grouping a game library. It now also includes game page overviews that contain screenshots, media reviews, and official channel links.